The JTI platform includes strategic consulting, marketing, sales and sales management services. In practice, each client selects the services that best fulfill their needs.
One of the main advantages of the JTI services platform is to optimize resources, making expert teams available to clients at a much lower cost in comparison to what they would have if they were to hire professionals with the same level of expertise. Time to market also plays a big role, since it is an important factor in an environment such as the Brazilian market, where the launching process for new products is growing ever faster.
As an expert in business development, JTI is ready to place a brand or product in the market in record time.
In order to ensure satisfaction and relevant results to its clients, JTI offers a full solution for managing and monitoring the whole commercial process.
JTI offers Business Strategic Consulting to its clients in order to define the best strategy to employ in the Brazilian market.
The role of this consulting is to accurately present a future business vision, define goals and establish a development strategy that will be able to ensure the introduction and growth of new brands and products in a sustainable way.
Through careful market analysis, the potential for each product category is identified, determining attractive economic opportunities which will then be adapted to the resources at hand, and which will offer the best growth and profitability potential.
JTI offers a full structure to develop and implement marketing strategies for its clients, ensuring the necessary support so that their brands can be successful in operating within appropriate positioning, in order to attain the forecasted market share with the most profitability.
Focused on the clients’ business, JTI plans and carries out its strategic actions aiming at effective results.
Through innovative and efficient Brand Management, Demand Generation and Trade Marketing solutions, JTI ensures that its clients’ brand occupies a forefront position in retailers’ shelves and in consumers’ minds.
A true expert in the Brazilian retail market, JTI facilitates the entrance of both domestic and international companies in this segment, particularly in the industries related to consumer electronics, telecommunications and computers.
JTI develops and implements customized commercial strategies to ensure that its clients' products occupy a prominent position in the Brazilian retail market. That is all accomplished safely, at reduced costs and as quickly as possible.
Through strategic partnerships, JTI operates mainly with:
● Brazilian Companies that work in different distribution channels but that wish to become a part of retail as a means to expand their businesses;
● New brands or foreign companies that would require a sales effort to enter the competitive domestic market.
These clients are serviced by a highly qualified team of professionals who are strategically allocated close to the main purchasing centers in the Brazilian market in order to establish partnerships and alliances.
JTI professionals are well versed the Brazilian retail market, its particularities, channels and consumer demands.
JTI has a presence throughout Brazil, supporting 150 retail networks with over 9,000 points of sale, which enables a comprehensive placement of products in the Brazilian market.
The company develops Trade Marketing activities in order to provide support and increase visibility in the POS, continuously following-up and assessing the sales process and retail turnover.
Within this context, JTI works at building and maintaining long term relationships, both with the retail market and its customers.
In order to achieve expressive results, it is necessary to manage and monitor sales based on an accurate analysis, with clear goals and a concentrated effort. Each client demands a strategy thought out exclusively for their business.
Sales management includes everything from drafting orders, through the flow of merchandise, to the management of sales teams by sales indicators, and the use of sales techniques to ensure the best results from each professional.
In this area, JTI carries out the following activities:
● Sales planning;
● Total order and sales controls;
● Constant monitoring of prices practiced in the market;
● Sales and inventory performance analysis;
● Directing and following of products through RMA;
● Scheduling and follow-up of deliveries;
● Drafting of managerial reports to allow for continued improvement.